Explore the possibilities.
Paja researches existing alternatives and develops 3–5 directions. A separate reviewer challenges the claims and assumptions against your ambition.
Your decision: choose a direction.Founders of Oulu · Innovation Machine
A rough idea.
A real experiment.
Bring something you want to change. Explore the possibilities, choose a direction, and build a prototype that helps you learn from people.
For invited members. Your project starts private.
THE INNOVATION MACHINE
YOUR STARTING POINT
“There must be an easier way…”
01Research
02Challenge
03Refine
YOU CHOOSE THE DIRECTION
A working preview+ a clear experiment plan
YOU APPROVE THE LAUNCH
Test with peopleLearn & repeat
The process
The machine does the work.
You make the calls.
Two decisions take you from an idea to a live experiment. Paja keeps the reasoning, evidence and progress together.
Try it before you launch.
Get a working preview with sample data and a plan for testing the riskiest assumption. Try the flow, request changes and see exactly what will be measured.
Your decision: approve the experiment.Let people put it to the test.
Share your Vibe link with the right testers. Paja reviews results at the deadline or sample target, then recommends continuing, revising or stopping.
Your decision: what happens next.An illustrative example
“Finding the right roommate should be easier.”
Start with the person offering a spare room. What would help them compare applicants and decide whom to meet?
These are possible directions, not validated business ideas or actual experiment results.
EXPLORE THREE DIRECTIONSExample
01
Comparable applicant profiles
See everyday routines and household expectations side by side.
THE FIRST THING TO TEST
Can a room provider use this comparison to make a useful shortlist?
One process, two places to work
Paja shapes it.
Vibe puts it to the test.
Paja
Your project workspace: brief, research, directions, decisions, preview and learning. Chat helps you work through each stage.
THINK · CHOOSE · BUILD · LEARNVibe
Your prototype’s live home: a link to share, meaningful actions to measure and feedback to bring back to Paja. Gallery listing is your choice.
PUBLISH · SHARE · MEASUREBuilt to learn.
With you in control.
Your ambition sets the standard.
A sustainable solo business and a marketplace across cities need different reviews. Start with the outcome you want.
Assumptions stay visible.
A confident-sounding idea is not evidence. Research gaps remain visible, and too little experiment data means an inconclusive result.
Share lessons when you choose.
Your project keeps its history. You can also approve a general lesson for the community playbook, helping the next founder’s experiment.
Start with what you have
An idea is enough
to begin.
Start your idea in PajaFor invited members. Your project starts private.